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How Does Pay-Per-Play Work? PPP audio ads play as soon as a visitor arrives on a web page where the PPP code is inserted. The audio advertisement is only heard and not seen and requires no action from a website visitor. One of the main benefits of running PPP ads on your website is the fact that you never send visitors away from your site. This allows you the opportunity to continue to earn from your visitors. PPP audio ads play automatically for 5 seconds so website owners need to choose specific pages of their website where it is appropriate for their visitors to hear a single 5 second audio advertisement. You should be aware that PPP audio ads are not appropriate for all web pages. It is up to the website owner (you) where they (you) will place audio ads. More and more advertisers are adopting the 5 second audio adlet. 5 seconds is long enough to leave an impression on the listener and short enough to "not annoy" the visitor.

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Contributed by JazLive on June 24, 2008, at 1:23 AM UTC.

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