The networking marketing industry and some high-income uplines are ticked off at Ann Sieg for her recent books. Sieg is now famous for her books, The Renegade Network Marketer and The 7 Great Lies of Network Marketing.
Many feel she's made a tremendous contribution, but others are down right mad.
Are they upset because they feel their incomes are threatened as people move to the new 'Attraction' model of network marketing, which is completely unfamilar territory for them?
Ann Sieg proposes to ditch the hotel meetings and names lists and to learn how to start attracting their prospects to them to build their MLM.
Less people will go to the old-school upline's trainings on 'how to prospect friends and family' ... and less people are buying their CD's on 'how to develop the belief system' necessary to do so.
Many of the growing leaders in their downlines, who once spent hundreds or thousands of dollars per year on old-school tools, are now seeking Internet Attraction Marketing Training instead.
Ann Sieg of 'The 7 Great Lies' Should They Be Mad?
Is Their Reaction Warrented?
Did Ann Sieg cross the line somehow?
Was it unfair to criticize old-school MLM tactics?
Is it unethical in some way to highlight the negative side of old-school MLM to promote her Renegade e-book and its solutions with the new model?
We'll talk about this here in a 'discussion series' over the next several weeks.
Let us know how you feel by leaving your comments below.
Click here if you're not familiar with Sieg's report, The 7 Great Lies of Network Marketing.
Control-based Leadership Vs. Empowering Leadership...
There is a movement underway right now that is being headed up by some of the highest paid uplines around... they want to silence Ann Sieg... they are trying to influence the big networking companies to threaten to take away your associate position if you promote Ann Sieg's materials (and other materials that don't praise them) on your blog or web site...
This is highly unlikely as it violates 1st amendment rights and is reminiscent of Nazi Germany ...
Regardless, the hostility of this 'angry crusade' highlights the painful reality some uplines are experiencing as they watch times change. Their position as the 'guru' is slipping away.
I spent several hours today engaged in an eye-opening email exchange with one of the 'frightened uplines' who is in the $50,000+ per month range (or was). I don't think he works much anymore, but he does do an occasional 'training' where he gets pretty worked up... teaching why we should 'make' people buy our products even if they don't want to because they need it (he really teaches this... I was at his training last summer).
His Beef with Ann Sieg...
His argument is that Ann Sieg focuses too much on the negatives of the 'old school' model when she's sharing how people can Attract Prospects to Them instead.
Now I have known this wealthy upline for quite a long time. I attended his 'trainings' and purchased many of his CDs and tapes over the course of 12 years... teaching the old model of 'chase 'em down' marketing.
What I find interesting about his argument is that he, more than anyone I personally know, used a similar "negative-marketing" stragegy to motivate us to buy his stuff, and to sell our company's products.
Negative marketing isn't uncommon. Most (if not all) industries use it as a part of their strategy.
If you're with a network marketing company, chances are you have seen plenty of negative marketing in your company's DVD's, CDs and at your events.
